August 26, 2010 04:45 PM

Jamie McCarthy/Getty

Jessica Simpson is no stranger to the front row, but to show her own collection during New York Fashion Week, the blonde bombshell is saying “no” to the runway and to professional models! Instead, Jessica plans to host a private presentation to preview her spring 2011 apparel and accessories collection, and showcase her new denim line using 8 of her best friends as models. Enlisting the likes of sister Ashlee Simpson-Wentz and close friend Cacee Cobb, Jessica will dress her nearest and dearest in her debut denim line as well as jewelry and apparel from her fall/holiday collection. The models will mingle with fashion editors and guests while brother-in-law Pete Wentz spins tunes. With all this star-wattage, it’s going to be hard to concentrate on the clothes! Stay tuned for more details. —Andrea DeSimone

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