May 14, 2010 12:00 PM

Courtesy Parlux

Prolific perfumer Paris Hilton is releasing her 10th scent, and the hotel heiress—who has posed as a mermaid and channeled Tinkerbell for her past fragrance campaigns—goes Old Hollywood siren for her latest, Tease by Paris Hilton. “I got to dress up like my idol Marilyn Monroe, and we ended up with some great photos,” Paris told PEOPLE of the shoot, which featured the 29-year-old in a sexily disheveled platinum mop-top à la Monroe. “She’s always been such an inspiration to me,” she said. The scent, a fruity-floral blend of Fuji apple, white peach nectar and bergamot, is balanced with white flowers and has base notes of amber, blonde woods and warm sand—designed to capture the come-hither spirit of the 1940s actress. “Tease is a really sweet and flirty scent, so the name is very fitting,” says Hilton. “It’s playful and sexy–perfect for grabbing attention.” Tease by Paris Hilton will arrive in stores this summer, with a 3.4 oz eau de parfum spray for $55. Tell us: What do you think of Paris’ new fragrance ad?–-Marissa Patlingrao Cooley; reporting by Katherine Kluznik Rentmeester

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