May 14, 2010 04:00 AM

Courtesy Parlux

Any fashionista worth her salt knows that there’s a world of difference between a sundress and an evening gown, and the same principle applies to perfume. Fancy Nights by Jessica Simpson, the third installment in the Price of Beauty star’s “Fancy” fragrance series, wants to play the role of eveningwear in your scent wardrobe. “It is a deeper, richer scent–more provocative!” Jessica told PEOPLE of the the spicy scent, composed of warm notes of bergamot and Egyptian papyrus blended with Indonesian patchouli, Bulgarian red rose and night-blooming jasmine. “A fragrance can lead you deeper into a mood,” noted the actress, who posed for the campaign in a flowing dress set in a starry, moon-lit scene. “Fancy Nights gives me the chance to express a more romantic side of my personality.” Fancy Nights by Jessica Simpson will arrive in stores this summer, with a 1.7 oz. eau de parfum spray priced at $49. Tell us: What do you think of Jessica’s new fragrance campaign?–-Marissa Patlingrao Cooley; reporting by Katherine Kluznik Rentmeester

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