StyleWatch
April 02, 2010 05:00 PM


Courtesy Lacoste

Think tennis ace Andy Roddick got pointers from his wife Sports Illustrated Swimsuit Edition cover model Brooklyn Decker for his new Lacoste campaign? Because he certainly looks like a pro! The all-American athlete was tapped as the newest face for Lacoste’s Challenge fragrance, following in the footsteps of actor Hayden Christensen. “I’m thrilled that Lacoste invited me to be the face of its men’s fragrance, Challenge,” Roddick says in a release. “This fresh, and dynamic fragrance represents well the image of Lacoste as a chic, sporty and elegant brand.” And the feeling is mutual. “We’re delighted to be working with Andy as the face of Lacoste Challenge as he is the natural embodiment of the brand’s youthful, modern image,” Christophe Chenut, CEO of Lacoste says in a release. The new ad campaign depicts a very cool and collected Roddick gazing just past the camera in a signature Lacoste black polo shirt. The fragrance, a mix of citrus and aromatic lavender, is available in stores now for $40-$60. Tell us: What do you think of Roddick’s new campaign?

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