November 19, 2009 06:12 PM

Jason LaVeris/FilmMagic

If you’re one of the lucky few to have been crowned Miss USA, chances are that you know a thing or two about beauty. And Shanna Moakler is making the most of her makeup know-how with a new line of organic pressed mineral makeup co-created with her personal makeup artist, Daniel McFadden. While the Smoak collection launched just this week, Shanna tells PEOPLE that her love of makeup started at a young age. “My mom is beautiful and had that ’70s kind of glamour,” she says. “My love of lip gloss comes from my mom, who always wore it — and from watching Charlie’s Angels.” Smoak does feature a rainbow of glosses, but it also encompasses everything from eyeliners and eye shadows to blushes and foundation, all based on the Miss California USA host‘s principle that makeup should be as fun as it as functional. When women come to her for beauty advice, Shanna tells them to take a carefree approach and experiment. “Don’t be afraid to try new colors,” she says. “If you see a look in a magazine that you like, try it. You know your face better than anyone. Find the tricks that work for you. When you take a little time to put makeup on, it changes your confidence level and you radiate that. It can change your whole day.” Buy the line, which ranges from $8-$39, for yourself at–K.C. Baker

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