July 20, 2009 01:57 PM

L.A. Ink star Kat Von D may have reached reality-star fame as one of the country’s premier tattoo artists, but in a just-released video she’s nearly unrecognizable, hiding her head-to-toe ink and revealing what she’d look like tattoo-free. Using her newly-launched waterproof and smudge-free Kat Von D for Sephora Tattoo Concealer to create the look, the star explains why she wanted to develop a product that was so contrary to what she’s based her career on. “I just figured a lot of people on their wedding day might want to cover up a little tattoo or something,” she says, “and the last thing you want to do is get pigment on your white wedding dress.” Tell us: Do you prefer Kat more with or without her signature tattoos?

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