StyleWatch
June 11, 2009 01:20 PM

courtesy of Armani

Soccer season may be over until he returns to the LA Galaxy in July, but David Beckham is still driving the crowds wild! The star turned up at Selfridge’s in London to unveil the fall/winter Emporio Armani underwear campaign to a screaming crowd that even braved the London train strike to see Becks. Armani says of Beckham, “David has a great sense of style and is an inspiring role model – this is what makes him the perfect partner for Emporio Armani underwear. I am very excited that David Beckham’s new campaign image was unveiled exclusively in his home country and where better than at such an iconic retail destination as Selfridges.” Beckham admits to a case of nerves over the campaign, but only at the unveilings! “I don’t mind having the photograph taken but it’s a little bit embarrassing when it’s unveiled.” Although it’s not all stressful, with Beckham saying of seeing his billboards, “I don’t know about it giving me a buzz but I’m very proud of it.” We think that David’s ads just keep getting hotter and hotter! Tell us: What do you think of David Beckham’s latest ad?

CLICK THROUGH TO SEE TWO MORE STEAMY ADS!

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